Consultancy & planning
Articulating who you are is key to your success.
- Annual narratives
- Classic consultancy – marketing analysis and recommendations
- Content architecture
- Content planning
- Creative marketing ideas to fuel content
- Short-term and long-term marketing plan designed to build your story
- Messaging and tone of voice
Content
Reinvent your content with emotional and rational reasons to buy at each moment.
Activate, measure, iterate, update.
- eBooks
- How-to guides
- Infographic concepts
- Newsletters
- Podcast ideas, scripting and recording
- Presentations
- Reports
- Thought leadership programmes
- Video ideas and scripting
- Website content
- White papers
Copy
The right words speak volumes. Amplify your brand’s voice.
- Annual reports
- Blogs (one-offs or regularly)
- Brochures/flyers
- Business cards
- Case studies
- Conference write ups
- Copy development
- Copyediting
- Copywriting
- Emails (one-offs, monthly or quarterly)
- Infographics
- Interviews
- Media articles
- Media releases
- Packaging
- Presentations
- Social media
- Speeches
- Radio adverts
- Video scripts
- Websites
Communicating internally
Helping customers understand you is only part of the job. Bring your employees with you.
- Brainstorming
- Change communications – analysis, recommendations and ongoing support
- Internal communications – analysis, recommendations and ongoing support
- Marketing training
- Values identification
- Vision development
This is just a snapshot of what we do. If you don’t see what you’re looking for, it’s always worth asking – julia@lightningbug.co.uk. Find out more about the sectors I specialise in here.