Services

We can help you set up your content programme, create regular content or carry out one-off copywriting projects…and lots more. Scroll down to find out more. 

Consultancy & planning

Articulating who you are is key to your success.

  • Annual narratives
  • Classic consultancy – marketing analysis and recommendations
  • Content architecture
  • Content planning
  • Creative marketing ideas to fuel content
  • Short-term and long-term marketing plan designed to build your story
  • Messaging and tone of voice

Content

Reinvent your content with emotional and rational reasons to buy at each moment.
Activate, measure, iterate, update.

  • eBooks
  • How-to guides
  • Infographic concepts
  • Newsletters
  • Podcast ideas, scripting and recording
  • Presentations
  • Reports
  • Thought leadership programmes
  • Video ideas and scripting
  • Website content
  • White papers

Copy

The right words speak volumes. Amplify your brand’s voice.

  • Annual reports
  • Blogs (one-offs or regularly)
  • Brochures/flyers
  • Business cards
  • Case studies
  • Conference write ups
  • Copy development
  • Copyediting
  • Copywriting
  • Emails (one-offs, monthly or quarterly)
  • Infographics
  • Interviews
  • Media articles
  • Media releases
  • Packaging
  • Presentations
  • Social media
  • Speeches
  • Radio adverts
  • Video scripts
  • Websites

Communicating internally

Helping customers understand you is only part of the job. Bring your employees with you.

  • Brainstorming
  • Change communications – analysis, recommendations and ongoing support
  • Internal communications – analysis, recommendations and ongoing support
  • Marketing training
  • Values identification
  • Vision development

Examples

Aim: Create regular reasons to engage with a company’s key prospects and stay front of mind.
Tactics: Undertake an interview each month with an expert in the field on topics that are hyper-relevant to the audience.
Example: Brand research agency

Aim: Raise awareness of the quality and creativity of the company and interact with influencers.
Tactics: Build social media presence.
Example: Technology company

Aim: Assist with sales meetings and events by providing interesting and relevant content to discuss with a broad range of prospects.
Tactics: Develop an idea for a campaign that works across multiple audiences, research data to back up claims, write report to be used by consultants.
Examples on request: For law firms, management consultants and events companies – and more.

 

This is just a snapshot of what we do. If you don’t see what you’re looking for, it’s always worth asking – julia@lightningbug.co.uk. Find out more about the sectors we specialise in here.

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