Bringing clarity, creativity and humanity to your content. 

From Google to the government, the biggest and brightest organisations trust me to do it for them.

I’m Julia Burns, an award-winning B2B marketer, helping big brands, FTSE firms and their challengers communicate with decision makers.

 

With nearly 20 years of experience as a director in PR and brand agencies, an in-house marketer, and a journalist, I’ve seen communications from all angles.

Compact case studies

 

Technology giants

 

I support Google to impress CEOs and CMOs in the world’s largest organisations, encouraging them to attend face-to-face sessions upskilling them in the latest transformation thinking. My work includes programme naming; writing sales collateral from case studies and pitch decks to webpages and internal and external emails; campaign ideas generation; and copyediting training guides.

I provide ideas to JustEat to help engage geographically diverse internal audiences in training programmes.

 

Fast-growth creative companies

 

I write regular blog posts on immersive cultural experiences for Art Processors, such as:

I fill the content pipeline for super smart neuromarketing research agency, Mindlab, including interviewing brilliant people like Rory Sutherland and Professor Anil Seth.

 

Professional service firms

 

I work with the incredible marketing team at world-leading law firm, Mills & Reeve, to spot interesting angles for content and develop supporting white papers and webpages, including ESG Ignite. Couldn’t be prouder to have won awards together.

I help financial services company, EQ, to execute marketing campaigns about hugely complex but important topics, from writing reports and conference summaries to providing social ideas and award entries.

Succinct services

 

Line-find

Whatever you want to call it–your North Star, your guiding principle, your marketing purpose, your hook, your USP–it’s the essence of your organisation. It runs through all marketing you create. I can help you recognise and articulate this foundational element.

 

Strategise

We get to know your internal and external audiences, work out what they need to hear and establish the tone, timing, and essential frameworks to guide your marketing.

 

Organise

We brainstorm, coming up with the campaigns, names, ideas and stories to fuel success. We reinvent your marketing with emotional and rational reasons to act at each audience touchpoint. I’ll help you plot out an exciting, realistic future.

 

Activate

It’s time to create stand-out copy and content. That could be interviews, articles, webpages, case studies, brochures, white papers, emails…whatever resonates with your audience and aligns with your strategy and plans.

 

Empower

Gasp, you might not want to work with me forever. So, I support your team members to improve their approach to business-based copy and content with my MyB2B programme.

Feedback

“I’ve worked with many marketers and creatives in my time, and – hand on heart – Julia is without equal.”

“Great strategist and excellent content creator/writer with a more than generous serving of creative, analytics and common sense mixed in.”

“One of those rare people who can combine visionary strategic thinking, with the creative copywriting and production skills to execute brilliantly too.”

Sound like what you need?

 

Super, let’s talk. 

 

Not convinced yet?

 

Read more about my approach in:

 

 

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