How I can help with your B2B marketing

1. Find your line

Whatever you want to call it–your North Star, your guiding principle, your marketing purpose, your hook, your USP–it’s the essence of your organisation. It runs through all marketing you create. I can help you recognise and articulate this foundational element.

2. Set your strategy

We get to know your internal and external audiences, work out what they need to hear and establish the tone, timing, and essential frameworks to guide your marketing.

3. Organise your efforts

We brainstorm, coming up with the campaigns, names, ideas and stories to fuel success. We reinvent your marketing with emotional and rational reasons to act at each audience touchpoint. I’ll help you plot out an exciting, realistic future.

4. Activate your ideas

It’s time to create stand-out copy and content. That could be interviews, articles, webpages, case studies, brochures, white papers, emails…whatever resonates with your audience and aligns with your strategy and plans.

5. Empower your team

Gasp, you might not want to work with me forever. So, I support your team members to improve their approach to business-based copy and content with my MyB2B programme.

Each engagement is unique. I can work with you at any or all of these 5 stages, on a retainer or a project-basis.

To bring all that to life, click here for recent examples of my work.